Brand
Wyatt Law Firm
Put a Fighter on your side.
Personal Injury is one of Google’s most competitive categories. The stakes are high and the competition is fierce. That’s why Wyatt Law Firm partnered with Wheelhouse.
With over two decades of experience navigating this challenging SEO landscape – where a single click (not even a conversion) can cost over $300 – Wheelhouse quickly maximized Wyatt’s marketing spend and improved their case generation results. How? We redesigned and redeveloped the wyattlawfirm.com website with a revamped brand, a complete strategic framework, a new site architecture, optimized content and high-speed delivery. All supported by incredible social ads and video content.
The bottom line
With a modernized brand, website, SEO foundation and savvy marketing campaigns, we have dramatically improved Wyatt’s organic search performance and Google PPC results – which means a steady flow of new cases to drive Wyatt’s business.
Brand
Boulanger’s Plumbing and Heating
Be responsive. Be reliable. Be experts.
Boulanger’s Plumbing and Heating is a trusted 75-year-old company with a strong reputation of quality work and outstanding customer service. However, their brand and digital marketing was stuck in the past – and so were their growth goals.
But then they partnered with us.
First, Wheelhouse’s expert team modernized their brand, along with a bold new tagline and messaging framework. Next, we quickly overhauled their website with a powerful UI aesthetic and a mobile-friendly architecture designed to improve organic search rankings. Then, we created a new marketing campaign engine featuring targeted advertising – including Google PPC, Facebook, and Instagram ads. Currently, we’re expanding into new TV and video content that will take their results to the next level.
The bottom line
Our bold work for Boulanger’s has helped the business achieve a 70% growth rate in just one year, while spending just 1% of gross revenue. A spend rate well below the industry average of 7%. Boulanger’s has also seen a significant increase in lead, and brand awareness in critical markets.
Brand
Netlogix
We love showing off the brands we've helped and the stories about how we did it. After all, our work really isn't about us, it's about the success of our clients.
The Work.
work. flow.
When the company name is Integrated Business Solutions, it’s fairly obvious the brand needs a refresh. Not only is the name generic, the acronym is “IBS”. And no one wants IBS.
So began our work for this mid-tier IT company.
After renaming the company as Suite 3, our brand experts set to work defining the organization’s true brand position. We quickly realized that its promise to customers was extreme competency. Suite 3 offered real, proven operational excellence. The challenge, however, was that this position didn’t fully resonate with customers. So we dug deeper and struck brand gold: Extreme competency was HOW Suite 3 served customers, but WHY they did it was to fix workflow problems, which in turn improved organizational “calm, communication and effectiveness.”
The bottom line
A hockey stick of exponential growth that put Suite 3 on the radar and resulted in acquisition by a national IT firm at well over their valuation.
IT for a changing world
IT service companies face stiff competition, in large part because there is enormous parity in the industry. Case in point: Netlogix has been a sophisticated IT services provider to SMBs in Western Massachusetts for over 20 years – but they remain relatively unknown and face stagnant growth.
It was time for a strategic shot in the arm.
Wheelhouse conducted in-depth competitive and stakeholder research that drove the development of a powerful new (and unique) brand positioning strategy. That work inspired a comprehensive marketing plan and a complete website redesign focused on SEO dominance in key markets such as Springfield, Hartford, Worcester, and Boston. We developed a multi-channel lead-generation strategy, incorporating PPC, LinkedIn advertising, and broadcast media.
The bottom line
In the IT industry, brand credibility is crucial—business owners prioritize trust before engaging with a service provider. When our brand and digitial marketing work launches, it will ensure Netlogix is not just found but recognized as a trusted leader in their field.
Brand
EBAD (Ensign Bickford Aerospace and Defense)
Brand
HD Air
Trained and Trustworthy
When they came to Wheelhouse, Hurley & David (HD AIR) was a little-known HVAC company with sales under $1 million annually.
Fast forward a few years later, and HD AIR was a major market player with over $15 million in annual sales. The reason? Wheelhouse’s expertise building strong brands and activating those brands with our Agile Strategy.
First, we showed HD AIR the power of leading with brand, something 99% of HVAC marketers fail to do. Working together with company leadership, we crafted a brand position focused on trust and safety. We crafted messaging that championed HD AIR’s philosophy of quality. We designed and deployed a new website. We optimized SEO. All of which connected with customers and led to quarter-over-quarter business growth.
The bottom line
To this day, HD AIR leverages the “Trained and Trustworthy” brand strength and continues to realize exponential growth. It’s honest positioning leading to honestly incredible results.
Client
Suite 3 / Intelligent IT
Brand
Big Voodoo
Proven in Personal Injury
Big Voodoo specializes in the single most competitive category on Google: personal injury and legal marketing. But we took Big Voodoo through our Agile Strategy and achieved every audacious goal the client wanted: a national powerhouse brand with over $10 million in annual billings, nearly 50 employees, and billions of dollars in cases realized by legal clients.
The bottom line
Today, Big Voodoo remains in the top one percent of Google performers and is recognized as the preeminent thought leader in marketing for personal injury lawyers. But we didn't stop there. We also built a partnership with the highest authority brand in the market space, Law.com, and developed a propietary technology platform in partnership with IBM Watson. (Think ChatGPT before that was a thing.)
Power Profile
Law.com has the highest domain authority of any legal site on the Internet. They serve the biggest law firms in the world with over 17 high-value and storied publications, but they were missing out on one of the most lucrative digital markets: personal injury.
Shortly after partnering with Wheelhouse, we presented them with a product idea. One that was built for the future of digital marketing and search for personal injury legal. Together, we create Power Profiles: lawyer pages built to leverage the upcoming paradigm shift in search marketing, when Google began to move away from backlinks.
The bottom line
Power Profiles on Law.com became the fastest growing product of any kind in the website's history. It has not only driven revenue well beyond expectations, but it has also achieved well over a 90% retention rate with listings. This is the ultimate in repeatable revenue based on the power of product positioning.
Brand
Law.com
Brand
Sherloq.app
Sherloq has become an engine for both Big Voodoo and law.com’s Lawyer Pages making rapid deployment scalable. Now it's an indispensable tech component with a phone app for easy access to see marketing performance in real time. IBM Watson granted us a license to use their name in the marketing and has worked very closely with us on this product’s development.
Right for your mission.
Aerospace and defense markets all have a common denominator: there’s no room for error in every product and every system in their business. In other words, everything they do is mission critical.
For EBAD, Wheelhouse focused the organization’s marketing around this thinking under the banner of “Right for your mission.” The impact was both immediate and positive.
Our brand strategy aligned Marketing Teams and Product Managers on a consistent, powerful message that resonates across all audiences: Aerospace and Defense clients trust EBAD because of our high tolerance, quality controls and the uncompromising commitment from our people, who understand your mission critical needs.
The bottom line
A staggering return on investment that has driven consistent growth and marketing efficiency for nearly a decade.