We love showing off the brands we've helped and the stories about how we did it. After all, our work really isn't about us, it's about the success of our clients.
The Work.
Brand
Raipher PC
Raipher. For The Win.
In one of the most competitive and undifferentiated categories in marketing, personal injury law, we helped Raipher build what may be the strongest brand in the space.
We rebuilt their digital foundation from the ground up, transforming search visibility and dramatically improving performance across core conversion points. In under six months, we drove a 1,300%+ increase in traffic to their contact pages, turning visibility into measurable intent.
But the real impact came from integration, not just SEO. We connected local search growth with broader brand momentum and drove a 60% increase in households reached across TV and streaming without increasing media spend. That growth was reinforced through cohesive campaigns across social, streaming, and out-of-home, including standout billboard creative that unified the entire ecosystem.
The campaign platform, For the Win, became the centerpiece of the brand, interestingly coined by Raipher himself, giving the work a voice that was both authentic and ownable.
Brand
Taplin Yard, Pump & Power
Nothing Tops a Taplin Yard
Taplin is not a typical equipment retailer. Their approach feels closer to a luxury retail experience than a hardware store and it’s no coincidence they’ve become one of the most respected yard and power destinations in the region.
They didn’t need marketing in the traditional sense. They needed a brand system that expanded their reach beyond professional landscapers and into homeowners who value quality, craft, and pride of ownership.
We built a positioning platform that connected those two worlds: the pride they take in their work and the pride customers feel in a well-kept property. The result was a simple, powerful idea:
Master every inch of your property with power and precision.
Brand
Mental Health Association Inc
No Wait List
MHA serves a complex network of underserved communities across Western Massachusetts and beyond, with programs spanning mental health, housing, and support services.
Using our Playchart Agile Strategy process, we quickly identified where media investment could create the greatest program-level impact driving both awareness and measurable engagement.
We began with their Best Life Therapy program, building integrated social and TV campaigns designed to increase awareness and direct inquiry simultaneously. Within the first four weeks, the campaign drove a 110% increase in page views, along with a significant lift in direct program inquiries tied to campaign activity.
The work connected brand-level awareness with program-specific outcomes bridging mission and measurable performance.
Brand
IslandJon Vodka
It's Island Time.
In a declining and oversaturated spirits category, differentiation doesn’t come from product alone. It comes from meaning.
Rather than compete on taste or price, we returned to the founding idea behind IslandJon: slowing down in a world that moves too fast.
From that insight, we built a brand platform around presence and connection. The world can wait. It’s Island Time.
We refreshed packaging, clarified distribution messaging, and launched a brand campaign rooted in a simple behavioral truth: people aren’t just buying vodka—they’re buying moments of pause, connection, and escape.
Brand
Boulanger's Plumbing and Heating
Be responsive. Be reliable. Be experts.
Boulanger’s Plumbing and Heating is a trusted 75-year-old company with a strong reputation of quality work and outstanding customer service. However, their brand and digital marketing was stuck in the past – and so were their growth goals.
But then they partnered with us.
First, Wheelhouse’s expert team modernized their brand, along with a bold new tagline and messaging framework. Next, we quickly overhauled their website with a powerful UI aesthetic and a mobile-friendly architecture designed to improve organic search rankings. Then, we created a new marketing campaign engine featuring targeted advertising – including Google PPC, Facebook, and Instagram ads. Currently, we’re expanding into new TV and video content that will take their results to the next level.
Brand
Minimal Golf
Simply Beautiful
Minimal Golf isn’t just a product. It’s a design object built for a sport that rarely prioritizes design.
Made from Seawastex reclaimed ocean plastic, the brand exists at the intersection of sustainability and performance. But early messaging around environmental impact wasn’t cutting through in a crowded category where aesthetics and identity drive purchase behavior.
We shifted the focus from mission-first to design-first.
Instead of leading with sustainability, we highlighted craftsmanship, silhouette, and functional innovation—from magnetic closures to a dedicated phone pocket for swing capture. The product became the hero: minimal, intentional, and visually distinct in a category defined by noise.
The result is a brand that turns heads before it ever tells its story.
Brand
Private Therapy
World-Class Therapy for Global Professionals.
Citron Hennesy is a respected therapy practice in New York City, but its brand identity wasn’t reflecting the scale or sophistication of its audience.
We identified a larger strategic opportunity: the category was shifting toward modern, globally accessible mental health brands and legacy naming structures were limiting growth and clarity.
We repositioned and relaunched the brand as Private Therapy, using their domain as the foundation for a more direct, modern identity. The new positioning elevated their presence among expats and global professionals seeking accessible, world-class care outside of traditional therapy platforms.
Brand
Wyatt Law Firm
Put a Fighter on Your Side
Personal Injury is one of Google’s most competitive categories. The stakes are high and the competition is fierce. That’s why Wyatt Law Firm partnered with Wheelhouse.
With over two decades of experience navigating this challenging SEO landscape – where a single click (not even a conversion) can cost over $300 – Wheelhouse quickly maximized Wyatt’s marketing spend and improved their case generation results. How? We redesigned and redeveloped the wyattlawfirm.com website with a revamped brand, a complete strategic framework, a new site architecture, optimized content and high-speed delivery. All supported by incredible social ads and video content.
The bottom line
With a modernized brand, website, SEO foundation and savvy marketing campaigns, we have dramatically improved Wyatt’s organic search performance and Google PPC results – which means a steady flow of new cases to drive Wyatt’s business.
Brand
Netlogix
IT for a changing world
IT service companies face stiff competition, in large part because there is enormous parity in the industry. Case in point: Netlogix has been a sophisticated IT services provider to SMBs in Western Massachusetts for over 20 years – but they remain relatively unknown and face stagnant growth.
It was time for a strategic shot in the arm.
Wheelhouse conducted in-depth competitive and stakeholder research that drove the development of a powerful new (and unique) brand positioning strategy. That work inspired a comprehensive marketing plan and a complete website redesign focused on SEO dominance in key markets such as Springfield, Hartford, Worcester, and Boston. We developed a multi-channel lead-generation strategy, incorporating PPC, LinkedIn advertising, and broadcast media.
The bottom line
In the IT industry, brand credibility is crucial—business owners prioritize trust before engaging with a service provider. When our brand and digitial marketing work launches, it will ensure Netlogix is not just found but recognized as a trusted leader in their field.
Brand
EBAD (Ensign Bickford Aerospace and Defense)
Right for your mission.
Aerospace and defense markets all have a common denominator: there’s no room for error in every product and every system in their business. In other words, everything they do is mission critical.
For EBAD, Wheelhouse focused the organization’s marketing around this thinking under the banner of “Right for your mission.” The impact was both immediate and positive.
Our brand strategy aligned Marketing Teams and Product Managers on a consistent, powerful message that resonates across all audiences: Aerospace and Defense clients trust EBAD because of our high tolerance, quality controls and the uncompromising commitment from our people, who understand your mission critical needs.
The bottom line
A staggering return on investment that has driven consistent growth and marketing efficiency for nearly a decade.
Brand
HD Air
Trained and Trustworthy
When they came to Wheelhouse, Hurley & David (HD AIR) was a little-known HVAC company with sales under $1 million annually.
Fast forward a few years later, and HD AIR was a major market player with over $15 million in annual sales. The reason? Wheelhouse’s expertise building strong brands and activating those brands with our Agile Strategy.
First, we showed HD AIR the power of leading with brand, something 99% of HVAC marketers fail to do. Working together with company leadership, we crafted a brand position focused on trust and safety. We crafted messaging that championed HD AIR’s philosophy of quality. We designed and deployed a new website. We optimized SEO. All of which connected with customers and led to quarter-over-quarter business growth.
The bottom line
To this day, HD AIR leverages the “Trained and Trustworthy” brand strength and continues to realize exponential growth. It’s honest positioning leading to honestly incredible results.
Client
Suite 3 / Intelligent IT
work. flow.
When the company name is Integrated Business Solutions, it’s fairly obvious the brand needs a refresh. Not only is the name generic, the acronym is “IBS”. And no one wants IBS.
So began our work for this mid-tier IT company.
After renaming the company as Suite 3, our brand experts set to work defining the organization’s true brand position. We quickly realized that its promise to customers was extreme competency. Suite 3 offered real, proven operational excellence. The challenge, however, was that this position didn’t fully resonate with customers. So we dug deeper and struck brand gold: Extreme competency was HOW Suite 3 served customers, but WHY they did it was to fix workflow problems, which in turn improved organizational “calm, communication and effectiveness.”
The bottom line
A hockey stick of exponential growth that put Suite 3 on the radar and resulted in acquisition by a national IT firm at well over their valuation.
Brand
Big Voodoo
Proven in Personal Injury
Big Voodoo specializes in the single most competitive category on Google: personal injury and legal marketing. But we took Big Voodoo through our Agile Strategy and achieved every audacious goal the client wanted: a national powerhouse brand with over $10 million in annual billings, nearly 50 employees, and billions of dollars in cases realized by legal clients.
The bottom line
Today, Big Voodoo remains in the top one percent of Google performers and is recognized as the preeminent thought leader in marketing for personal injury lawyers. But we didn't stop there. We also built a partnership with the highest authority brand in the market space, Law.com, and developed a propietary technology platform in partnership with IBM Watson. (Think ChatGPT before that was a thing.)
Brand
Law.com
Power Profile
Law.com has the highest domain authority of any legal site on the Internet. They serve the biggest law firms in the world with over 17 high-value and storied publications, but they were missing out on one of the most lucrative digital markets: personal injury.
Shortly after partnering with Wheelhouse, we presented them with a product idea. One that was built for the future of digital marketing and search for personal injury legal. Together, we create Power Profiles: lawyer pages built to leverage the upcoming paradigm shift in search marketing, when Google began to move away from backlinks.
The bottom line
Power Profiles on Law.com became the fastest growing product of any kind in the website's history. It has not only driven revenue well beyond expectations, but it has also achieved well over a 90% retention rate with listings. This is the ultimate in repeatable revenue based on the power of product positioning.
Brand
Sherloq.app
Sherloq has become an engine for both Big Voodoo and law.com’s Lawyer Pages making rapid deployment scalable. Now it's an indispensable tech component with a phone app for easy access to see marketing performance in real time. IBM Watson granted us a license to use their name in the marketing and has worked very closely with us on this product’s development.